Most affiliates obsess over their creatives. They'll split test headlines, swap images, tweak button colours — and then send all that traffic to a single offer and hope for the best.
That's leaving money on the table. The biggest variable in affiliate performance isn't your ad. It's the offer itself. Two offers in the same niche, same network, same commission structure can have wildly different EPCs depending on the landing page, the checkout flow, and how well the copy resonates with your specific audience. The only way to know which one wins with your traffic is to test them head-to-head. The problem? That's always been a pain to set up.
The Old Way of Testing Offers
Until now, testing two offers against the same creative meant one of three things:
- Duplicate your campaign. Two ad sets, two links, two sets of analytics to watch. You're splitting your budget, your data takes twice as long to reach significance, and you're manually comparing numbers across different dashboards.
- Use a tracker. Tools like Voluum or RedTrack are powerful, but they're built for advanced media buyers running serious volume. The setup is complex, the monthly cost is real, and it's overkill if you just want to know whether Offer A beats Offer B.
- Just pick one and guess. If we're honest, this is what most people do.
None of these options are great. The first is messy, the second is expensive, and the third isn't really testing at all.
There's a Better Way
We just shipped offer rotation in Prelinq, and it changes this completely. When you create a Prelinq, you can now add multiple destination URLs and set a traffic weight for each one. Prelinq distributes incoming clicks according to those weights — 50/50, 70/30, whatever you need — and tracks performance per destination in your analytics dashboard.
Your social preview stays exactly the same. The card that renders on Twitter, LinkedIn, or Discord is the one you designed. The rotation is completely invisible to your audience. From their perspective, they clicked a link. From yours, you're running a live split test.
What This Looks Like in Practice
Say you're promoting two weight loss offers to the same Facebook audience. Offer A is on ClickBank, Offer B is a direct program you found through a network. Same commission rate, similar landing pages — but you have a gut feeling one will convert better with your traffic.
Old approach: two campaigns, split budget, wait two weeks, compare dashboards manually. New approach: one Prelinq, 50/50 rotation, one analytics view. Same creative, same audience, clean data. After a few hundred clicks you can see which offer is generating downstream conversions and shift the weight — say 80/20 — toward the winner while you scale.
One link. One dashboard. No duplicate campaigns.
Why the Preview Layer Matters for Testing
There's a subtlety here that's easy to miss. When you test offers the traditional way — two separate links — you're not just testing the offers. You're also testing two different link previews, because each offer URL generates its own Open Graph data. One might have a compelling image and headline, the other might show a blank card or a generic logo.
With Prelinq, the preview is decoupled from the destination. You design the card once — the image, the headline, the description — and every destination in your rotation gets that same preview. That means when your data comes in, you're measuring offer performance, not preview quality. Your test is actually clean.
Who This Is For
Offer rotation is available on Pro and Business plans. It's built for:
- Affiliate marketers who regularly promote multiple offers in the same niche and want to find winners faster
- Media buyers who want to validate offers before committing full campaign budgets
- Content creators who share affiliate links across platforms and want to understand which offers resonate with their audience
If you've been guessing which offer to promote, or managing split tests across multiple links and spreadsheets, this is for you.
Getting Started
Creating a rotated Prelinq takes about 60 seconds. Paste your first destination URL as normal, then add your second (and third, if needed) from the destinations panel. Set your traffic split, design your preview, and share. Prelinq handles the rest.
Your analytics will show click volume, unique visitors, and referrer data broken down per destination — so you always know what's working.
Prelinq lets you control how your links look on social media and now helps you optimise where they go. Custom previews, offer rotation, and analytics — all in one place.